PetWiseCare Ltd. – Privacy Policy - Sitter app

PetWiseCare Ltd. – Privacy Policy

Effective date: 13 August 2025

1. Introduction

PetWiseCare Ltd. (“Company”, “we”, “our”, “us”) is committed to protecting the personal data of its users. This Privacy Policy explains how we collect, store, and process your data when you use our website https://petwisecare.com or our mobile application (the “App”), including services for pet sitters, pet owners, and other users.

This Policy complies with the applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and relevant Hungarian laws.

By using our services, you agree to this Privacy Policy.

2. Data Controller

PetWiseCare Kft.
1054 Budapest, Honvéd u. 8. I.em 2.ajtó, Hungary
Email: [email protected]
Phone: +36 30 307 4093

3. Data We Collect

We may collect and process the following types of data:

3.1 User Account Data

Profile image
Full name, display name
Email address
Phone number
Address, postal code, city
Roles (e.g., sitter, analyst, etc.)
Accepted Terms of Service date
Notification preferences (email, SMS, push)

3.2 Service Provider Data (Sitters)

Service description and motto
Service photos
Office email, phone number
Pet types accepted
Service location(s) and availability
Pricing and offer details
SOS sitting availability

3.3 Booking & Transaction Data

Booking requests and confirmations
Offers sent and received
Payment information (via Barion or other payment providers)
Invoices and billing details

3.4 Communication Data

Messages sent via the platform
Email and SMS notifications
Internal system notifications

3.5 Technical and Analytics Data

IP address
Device type and operating system
App usage data
Cookies and similar tracking technologies

3.6 Tracking & Marketing Tools

We use the following third-party services for analytics, advertising, and crash reporting:

Google Analytics (web analytics)
Meta Ads (Facebook Pixel) (advertising and retargeting)
Firebase (analytics, messaging, crash reporting)

These services may collect data such as device identifiers, browser type, visited pages, time spent, and interactions with our services.

4. Purpose of Data Processing

We process your personal data for the following purposes:

To provide and operate our platform and services
To process bookings and payments
To communicate with you regarding your account, bookings, or support requests
To verify and display sitter profiles to potential customers
To improve our services through analytics and feedback
To deliver targeted advertising and marketing campaigns
To comply with legal obligations

5. Legal Basis for Processing

Under GDPR, our processing is based on:

Contract performance – to provide our services (Art. 6(1)(b))
Consent – for marketing communications and non-essential cookies (Art. 6(1)(a))
Legitimate interest – for fraud prevention, service improvement, and security (Art. 6(1)(f))
Legal obligations – to comply with tax, accounting, and other laws (Art. 6(1)(c))

6. Data Retention

We retain personal data indefinitely unless:

You request deletion, or
We are legally required to delete it.

Booking, transaction, and invoice data may be kept for at least 8 years in compliance with accounting regulations.

7. Data Sharing

We may share your data with:

Other users (e.g., sitters and pet owners, to fulfil bookings)
Payment providers (Barion, banks)
Analytics and marketing partners (Google, Meta)
IT service providers (hosting, email services)
Authorities if required by law

8. Cookies and Tracking

We use cookies and similar technologies for:

Session management
Analytics and performance measurement
Marketing and advertising (Google Ads, Meta Ads)

You can disable cookies in your browser, but this may affect certain features.

9. International Data Transfers

Some of our service providers (e.g., Google, Meta, Firebase) may process data outside the European Economic Area. We ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

10. Security Measures

We protect your data with:

SSL encryption for all communications
Secure cloud hosting (Microsoft Azure, Google Cloud)
Access controls and permission management
Regular security audits

11. Account Deletion & Data Retention (Sitter App)

How to delete your account.
You can delete your account at any time from the Sitter app: Profile → Settings → Delete Account. If you are unable to access the app, you may request deletion by emailing [email protected] from the email address linked to your account. We may ask you to verify your identity.

What is deleted.
When you delete your account, we permanently delete or irreversibly anonymize the following, within our production systems:

Profile data (name, display name, profile photo, bio, languages, service areas)
Pet and listing data you created
Conversations and messages (including attachments) where legally permitted
Offers, quotes, availability entries, saved searches, favorites
Device identifiers used for push notifications
Marketing preferences and tokens used for app analytics tied to your identity

Payments and payout data.
We do not store full payment card details. Payment instruments are tokenized by our payment processor (e.g., Stripe, Barion). Upon account deletion we remove our references to your payment profiles and instruct our processor to delete or de-identify any linked customer profile to the extent permitted by their legal obligations and policies.

What we may retain (and why).
Certain information must be retained for legal, regulatory, fraud-prevention, security, or accounting purposes. This may include:

Transaction records, invoices, payout records and receipts
Tax-relevant data and audit logs
Records of consents, account status changes, and abuse/fraud prevention logs
Aggregated or anonymized analytics that cannot identify you

We keep this data only as long as required by applicable law (for example, accounting/tax records are commonly retained for 6–10 years, depending on jurisdiction) or for the establishment, exercise, or defense of legal claims. After these periods expire, data is deleted or anonymized.

Backups.
Deleted data may persist in encrypted backups for up to 90 days due to disaster-recovery procedures. It is automatically purged on the next scheduled rotation and is not used for any active processing.

Third-party processors.
Where we share data with processors (e.g., hosting, payments, analytics, customer support), we instruct them to delete or de-identify your personal data consistent with this policy and applicable law.

Effects of deletion.
Account deletion is irreversible. Your profile becomes inaccessible, your messages and listings are removed (subject to the retention exceptions above), and you will lose access to bookings/offers and any remaining credits or promotions.

Your rights.
Depending on your location, you may have rights to access, delete, or port your personal data. To exercise these rights, contact [email protected].

12. Your Rights

Under GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Restrict processing
Object to processing for marketing purposes
Data portability

You can exercise these rights by contacting us at [email protected].

12. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website and in the app.

13. Contact

If you have any questions or concerns about this Privacy Policy, please contact:
PetWiseCare Kft.
Email: [email protected]
Phone: +36 30 307 4093